Madinet Nasr for Housing & Development (“MNHD” or “the Company”), one of Egypt’s leading urban community developers, announced today that it successfully rebranded to Madinet Masr, in line with the Company’s redefined growth-driven strategy to expand nationally and regionally and build upon its rich heritage through the launch of new projects and collaborations with partners.
The decision to rebrand to Madinet Masr reflects the Company’s vision to take its success to a much larger scale. As the Company, broadens its horizons, it will continue to meet growing demand and cater to a diverse range of future homebuyers in different neighborhoods. The new name represents the heritage, excellence and stability that have defined the Company’s past and will shape the next era of its growth.
“We are delighted to unveil our new branding, which aligns with our commitment to continue delivering exceptional urban communities and our dream to be a source of national pride. Our new slogan ‘Proudly Building for Egypt’ reflects Madinet Masr’s growth from developing one district in 1959 to building all-inclusive communities on a national scale. The next phase of growth will see us expand geographically, diversify our portfolio and strengthen our value proposition. We are truly excited about the future and the opportunities that lie ahead to grow Madinet Masr and its contribution to our nation,” Sallam concluded.
These brand values lay a solid foundation and serve as a guide for Madinet Masr’s future growth plans. As Madinet Masr grows its footprint and diversifies its operations, it will remain committed to setting the benchmark for excellence in real estate.