Madinet Masr Unveils “Theqa”.
The first-of-its-kind Property Warranty Solution to Maintenance Deposits Challenges.

Press Release - Feb 17, 2025

"The Butterfly " project draws its design inspiration from the butterfly’s
wings, blending residential areas with breathtaking landscape and plenty of water
features in a visually appealing harmony.
Cairo, 8 September 2024 – Madinet Masr (stock code MASR.CA), one of
Egypt’s leading urban community developers, announced the launch of its latest
project, “The Butterfly,” by Minka a s ignature community by Madinet Masr. As an
exclusive boutique developer, Minka complements Madinet Masr’s offerings by
providing signature communities and innovative real estate products.
Strategically located on Al Amal Axis in Mostakbal City, the project represents
a new milestone in the company's successful journey, targeting sales of EGP 64
billion. The Butterfly exemplifies Madinet Masr’s commitment to
creating integrated, sustainable urban communities by blending premium design
with sustainability standards, all aimed at enhancing the quality of life for
its residents.
Spanning 187 acres, The Butterfly
elevates the concept of integrated communities by offering a serene natural
environment surrounding the residential units, enabling residents to enjoy a
peaceful and relaxing lifestyle. The project features luxurious residential
units with modern designs inspired by the modern Mediterranean architectural
style, overlooking landscape and water features, characterized by warm, natural
colors. The residential units include standalone villas between 175 and 240 sqm,
S-Villas with an area of 238 sqm and townhouses ranging from 245 to 256 sqm,
providing various options to meet residents' diverse needs.
The Butterfly boasts a unique design inspired by the shape
of butterfly wings, where residential areas blend seamlessly with the green
spaces and water features, enhancing both the visual appeal and functionality
of the project. These spaces are carefully designed to offer residents privacy
while maintaining easy access to the project’s all services and commercial
facilities. The project's vibrant commercial area is a standout feature of the
project, which spans a 729-meter frontage along Al Amal Axis, making it an
ideal destination for shopping, dining, and relaxation. The commercial area
offers a range of premium shops and fine dining restaurants catering to the
needs of both residents and visitors.
Commenting on the launch, Eng.
Abdallah Sallam, President and CEO of Madinet Masr, stated: “The launch of The
Butterfly marks a significant milestone in our ambitious expansion plans
and land portfolio diversification. This project represents the company’s first
investment in Mostakbal City, one of Egypt’s most promising new cities.” He
continued, “At The Butterfly, we’ve blended luxury with sustainability
by utilizing eco-friendly building materials and incorporating modern
technologies to optimize energy and water usage, reinforcing our commitment to
creating sustainable urban communities that meet the evolving needs of our
customers.”
The Butterfly sets a new standard for sustainable urban
development, utilizing innovative practices to achieve sustainability. These
practices include using eco-friendly building materials, energy-efficient
technologies, and water-saving methods, and adhering to sustainable
construction standards, aiming to create a balanced community.
The project features expansive green
spaces, water features, and facilities like a health club, community center,
and dedicated walking and cycling paths, making it an ideal environment for
balanced living amidst nature.
Located in a strategic location on Al
Amal Axis, the project is surrounded by several key cities, including the New
Administrative Capital, El Shorouk, and New Heliopolis, ensuring easy and quick
access. It has been meticulously designed to offer its residents the highest
standards of security and comfort, with thoughtfully planned entrances and
exits that ensure a safe and integrated living experience.
The launch of The Butterfly follows the announcement of a strategic
collaboration between Madinet Masr and Midar for Investment and Urban
Development to develop a mixed-use urban project on Al Amal Axis within
Mostakbal City. This partnership is part of Madinet Masr's commitment to
expanding residential projects that meet the needs of its customers, enhancing
their living experience with the highest standards of quality and luxury, and
contributing to Egypt’s economic growth.
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About Madinet Masr
Madinet Masr, one
of Egypt’s leading urban community developers was established since 1959.
Headquartered in Cairo and listed on the Egyptian Exchange in 1996 (EGX),
Madinet Masr operates under a robust corporate governance structure and is
committed to delivering exceptional value to all its stakeholders. Rebranding
from Madinet Nasr to Madinet Masr in 2023, the company has become one of the
most innovative real estate brands in Egypt, capitalizing on a long and
successful track record of delivering distinguished and multi-functional
developments that drives growth in Egypt by developing sustainable communities.
Madinet Masr has become a prominent community developer and urban planner in
Egypt after developing Nasr City, the largest neighborhood in Greater Cairo
with a population of over three million people. Since then, It has actively
taken on large-scale projects to transform sizeable areas of land into
contemporary, integrated communities. Today, Madinet Masr has two well-known
mega developments which are Taj City and Sarai in East Cairo. Taj City, a 3.6
million sqm mixed use development positioned as a premier destination, and
Sarai a 5.5 million sqm mixed use development strategically located in front of
Egypt’s New Administrative Capital. Madinet Masr has launched Zahw in 2023, its
first expansion project outside of Cairo Governorate. Zahw is a 104-acre mixed
use development strategically positioned in west of Assiut Governorate beside
Assiut’s airport and 15-minute away from its center. Zahw compliments the
contemporary real estate products in Upper Egypt.